Recycle Now

Recycle Now is a new national recycling campaign.  It has been designed to increase the amount of waste recycled in the UK by encouraging everyone to do their bit.  It shows just how easy it is to recycle and that your efforts can make a real difference.

The Possibilities Are Endless

The TV advert shows how the things you recycle can be transformed into an amazing array of new products - cans can become cars and glass bottles can be turned into loft insulation.

Who's running the campaign?

The Recycle Now campaign has been created and will be run by WRAP, which stands for the Waste & Resources Action Programme. WRAP will be working closely with councils and retailers to make sure the recycling message is heard.

WRAP is an independent organisation that is funded by Government. Our job is to make recycling work better in the UK and to get more people recycling more stuff more often. Find out more about WRAP through our website at www.wrap.org.uk

Please visit the campaign website at www.recyclenow.com